Vault work
This was pitch work for the launch of Contour Roam. Not fond of pitch work but liked how this stuff turned out. The challenge was – how do we reach out beyond the usual huckers and jumpers — with out alienating the huckers and the jumpers” Well, show and tell about complete adventures not just getting barreled or going 720.
THE TIMBERS FIXTURES
Fixtures is the proper term for games when you are well schooled in the art of football. I hope you enjoy the poster. Thanks Jorge.
Columbia Sportswear
Global POS for Columbia means deck out their flag ship stores with huge window posters all the way down to rack toppers. The assignment was to create graphics that pushed the comfortable edge for each catagory. This is what did the job.
Petzl
Petzl – Look at the hands of every climber and there is a story to be told. Meet them and their personalities generally match their chosen skill. Big walls, bouldering, free climbing. Put it all together and you tell a unique story that stands out from all the other “just show them hucking something stupid hard” and put our logo on it – crowd.
2010 Speedplay product catalog
Clipped in. I have fallen over more times than I can count.No matter how seasoned you are as a rider it is bound to happen. That aside – Speedplay makes amazing pedals. They look funky, which is precisely why they are perfect. A pedal company. Thats all they do and it shows. Fred man, thanks for the opportunity to work this project.
Zipp 2010 product catalog
The Zipp story is not about wheels, stems, bars and cranks. It’s about people. And after working with Andy and the rest of the fine crew at Zipp, I can honestly say there isn’t a more true statement. Thank you Fred for the opportunity to work on this.
